<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Signal & Noise ]]></title><description><![CDATA[Signal & Noise ]]></description><link>https://www.signalandnoise.ai/resources</link><generator>RSS for Node</generator><lastBuildDate>Mon, 27 Jul 2026 23:35:57 GMT</lastBuildDate><atom:link href="https://www.signalandnoise.ai/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[The Salt &#38; Vinegar Donut Problem: Why AI Music Labels Still Need Humans With Taste]]></title><description><![CDATA[AI won’t kill music—it will redefine it. As AI-generated artists and labels emerge, the competitive advantage shifts from creating songs to orchestrating stories, communities, and cultural moments. Algorithms can optimize for engagement, but they can’t replace human judgment, taste, or restraint. The future belongs to creative directors who know when to embrace AI—and when to say no before every idea becomes the musical equivalent of a Salt &#38; Vinegar donut.]]></description><link>https://www.signalandnoise.ai/post/the-salt-vinegar-donut-problem-why-ai-music-labels-still-need-humans-with-taste</link><guid isPermaLink="false">6a57e7b04ee79d90036e6256</guid><category><![CDATA[articles]]></category><category><![CDATA[Executive Voices]]></category><pubDate>Mon, 27 Jul 2026 19:41:47 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/51f470_4751af7afe7f40cf95d905748f157467~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Quinn Harrington</dc:creator></item><item><title><![CDATA[Machines of Loving Grace? Kyle Csik on AI, Human Judgment, and the Future of Work]]></title><description><![CDATA[As AI becomes a bigger part of everyday life, the conversation is shifting from what the technology can do to how it will change the way we live and work. In this episode of Signal &#38;Noise, Rio Longacre and Brett House sit down with Adaly AI Founder &#38; CEO Kyle Csik to explore enterprise AI, data infrastructure, human judgment, and the opportunities and challenges that come with an increasingly AI-driven world.]]></description><link>https://www.signalandnoise.ai/post/copy-of-machines-of-loving-grace-kyle-csik-on-ai-human-judgment-and-the-future-of-work</link><guid isPermaLink="false">6a676801ea719ac627c4766b</guid><category><![CDATA[podcasts]]></category><pubDate>Mon, 27 Jul 2026 14:24:03 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/fc82ae_0b5fc32e1e514736907a5efc661623df~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Brett House</dc:creator></item><item><title><![CDATA[Life Beyond Gaming: Phylicia Koh on How Play Became the Operating System for Consumer Apps]]></title><description><![CDATA[Gaming isn't just entertainment anymore—it's become the blueprint for modern consumer technology. In this episode of Signal &#38; Noise, Phylicia Koh, General Partner at Play Ventures, explains how gaming principles are reshaping everything from productivity apps to advertising. We explore AI-driven creative production, the rise of "playable apps," agentic advertising, and why the next trillion-dollar opportunity may be a trusted AI agent representing consumers.]]></description><link>https://www.signalandnoise.ai/post/life-beyond-gaming-phylicia-koh-on-how-play-became-the-operating-system-for-consumer-apps</link><guid isPermaLink="false">6a637434334c7e6fe29fb731</guid><category><![CDATA[podcasts]]></category><pubDate>Fri, 24 Jul 2026 14:25:43 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/fc82ae_be2ebe6dc5dc4825bc4ede82100a7250~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Brett House</dc:creator></item><item><title><![CDATA[Alanna Laforet: Developing a Hacker Mentality to Take Control Of Your Career Journey.]]></title><description><![CDATA[What if the best way to future-proof your career isn't learning another AI tool—but learning to think like a hacker? Executive Voice Krish Raja sits down with technology executive and startup operator Alanna Laforet to explore career reinvention, curiosity, AI, and why adaptability is becoming every professional's greatest advantage. From startup failures to portfolio careers, this conversation offers practical advice for staying resilient in a rapidly changing world.]]></description><link>https://www.signalandnoise.ai/post/alanna-laforet-developing-a-hacker-mentality-to-take-control-of-your-career-journey</link><guid isPermaLink="false">6a60cfb2c1270e7e21ed5e82</guid><category><![CDATA[podcasts]]></category><pubDate>Wed, 22 Jul 2026 14:20:09 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/fc82ae_e3c901a3ba8144b69e39377bbd3ac46d~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Brett House</dc:creator></item><item><title><![CDATA[New Center of Gravity for Customer Data: The Data Cloud]]></title><description><![CDATA[For decades, CRM served as the enterprise system of record. But in the age of AI, real-time customer intelligence, and cloud-native platforms, that role is shifting to the data cloud. This article explores why organizations are rethinking customer data architecture, how platforms like Snowflake and Databricks are becoming the new center of gravity, and why real-time data and identity remain essential to delivering exceptional customer experiences.]]></description><link>https://www.signalandnoise.ai/post/new-center-of-gravity-for-customer-data-the-data-cloud</link><guid isPermaLink="false">6a57e46c01393a9990549a78</guid><category><![CDATA[articles]]></category><category><![CDATA[Executive Voices]]></category><pubDate>Tue, 21 Jul 2026 17:23:57 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/868b7c_e0a0b53e32c248eebcae1432b1e5ac92~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Rio Longacre</dc:creator></item><item><title><![CDATA[Building the Al-Powered City: Suma Nallapati on Public Service, Smart Cities, and the Future of Government]]></title><description><![CDATA[What happens when AI transforms an entire city? In this episode of Signal &#38; Noise, Brett House and Rio Longacre sit down with Denver's Chief AI &#38; Information Officer, Suma Nallapati, to explore how AI is improving citizen services, strengthening public trust, and reshaping government. From Denver's AI assistant Sunny to responsible governance and the future of smart cities, this conversation reveals how AI can serve people—not just businesses.]]></description><link>https://www.signalandnoise.ai/post/building-the-al-powered-city-suma-nallapati-on-public-service-smart-cities-and-the-future-of-gove</link><guid isPermaLink="false">6a5e28961139054948e51186</guid><category><![CDATA[podcasts]]></category><pubDate>Mon, 20 Jul 2026 14:03:48 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/fc82ae_129023a6f5c64f37a1ddbd6535ee6028~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Brett House</dc:creator></item><item><title><![CDATA[She Called Him a Brand. She Wasn’t Wrong. She Still Lost.]]></title><description><![CDATA[A chef, a po' boy, and one unexpected ingredient become a lesson in strategy. In this guest essay, Quinn Harrington explores why great work fails when it's created for the wrong audience. From Beat Bobby Flay to a career-defining branding mistake, she argues that success isn't just about craft—it's about context. The best competitors don't simply express themselves; they understand the people making the decision.]]></description><link>https://www.signalandnoise.ai/post/she-called-him-a-brand-she-wasn-t-wrong-she-still-lost</link><guid isPermaLink="false">6a57e7df4ee79d90036e62cb</guid><category><![CDATA[articles]]></category><category><![CDATA[Executive Voices]]></category><pubDate>Mon, 20 Jul 2026 04:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/51f470_82ee743f3c404ca49c8aaa890f35cd61~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Quinn Harrington</dc:creator></item><item><title><![CDATA[Beyond the Pixel: Jer Tippets on AI, Customer Data, Privacy, and the Future of Digital Measurement]]></title><description><![CDATA[Every AI breakthrough starts with something less glamorous than the latest model: clean, trustworthy data. In this episode of Signal &#38; Noise, Hyatt's Jer Tippets joins Brett House and Rio Longacre to explain why data quality, governance, identity, and privacy are the real foundation of AI. From customer identity and CDPs to personalization and digital measurement, this conversation explores what brands need to get right before AI can truly deliver.]]></description><link>https://www.signalandnoise.ai/post/beyond-the-pixel-jer-tippets-on-ai-customer-data-privacy-and-the-future-of-digital-measurement</link><guid isPermaLink="false">6a597bce0ff39938e1cd44cd</guid><category><![CDATA[podcasts]]></category><pubDate>Fri, 17 Jul 2026 00:53:40 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/fc82ae_c7edefd37f1e4d9386952a9086802e17~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Brett House</dc:creator></item><item><title><![CDATA[The Race to the Bottom: Media Quality, Attention, and Why Cheap Reach Is Costing Brands More Than They Think]]></title><description><![CDATA[For years, digital advertising has optimized for cheaper impressions, stronger identity signals, and higher ROAS—but what if it's been overlooking the quality of the media itself? In this episode of Signal &#38; Noise, Rio Longacre and Brett House are joined by Erez Levin, Founder of Emmett Advisory, to explore why media quality may be the industry's missing performance signal. They discuss attention, CTV, attribution, AI, and why marketers must rethink what truly drives advertising effectiveness.]]></description><link>https://www.signalandnoise.ai/post/the-race-to-the-bottom-media-quality-attention-and-why-cheap-reach-is-costing-brands-more-than-th</link><guid isPermaLink="false">6a54eaf478b0c4eecec9235a</guid><category><![CDATA[podcasts]]></category><pubDate>Mon, 13 Jul 2026 13:49:47 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/fc82ae_e61f1442f04944abb4f91de6a8e50707~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Brett House</dc:creator></item><item><title><![CDATA[The AI Race Isn’t About Models Anymore. It’s About Data.]]></title><description><![CDATA[As enterprises race to deploy AI, many are discovering that the biggest challenge isn’t choosing the right model—it’s building a trusted, consented, real-time data foundation. In this article, we explore why data quality, identity, and consent are becoming the true competitive advantage in enterprise AI, and how companies like Tealium are helping organizations prepare for this next era of intelligent, customer-centric experiences.]]></description><link>https://www.signalandnoise.ai/post/the-ai-race-isn-t-about-models-anymore-it-s-about-data</link><guid isPermaLink="false">6a52718ccf6bc9ce6cced122</guid><category><![CDATA[articles]]></category><category><![CDATA[Executive Voices]]></category><pubDate>Sat, 11 Jul 2026 17:34:05 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/868b7c_9d362b1a6ef74748b08ce4705ac5b6dd~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Rio Longacre</dc:creator></item><item><title><![CDATA[Signal Break: Agentic Trading Is Here]]></title><description><![CDATA[The future of digital advertising may have just taken a major step forward. Following Boostr and Vox Media’s landmark agentic media buy using AdCP, Patrick O’Leary joins Signal &#38; Noise to explain how AI agents negotiated a real media transaction, what humans still controlled, and why this could reshape buying, selling, and the economics of digital advertising. If you want to understand where agentic trading is headed, this conversation is essential.]]></description><link>https://www.signalandnoise.ai/post/signal-break-agentic-trading-is-here</link><guid isPermaLink="false">6a50f6e65c421b82021a020c</guid><category><![CDATA[podcasts]]></category><pubDate>Fri, 10 Jul 2026 13:47:24 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/fc82ae_48d2b1df4f8c45038a1706bc64aec123~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Brett House</dc:creator></item><item><title><![CDATA[Can We Still Trust Attribution? Brian Quinn on AppsFlyer, Privacy, and Measurement]]></title><description><![CDATA[Attribution was supposed to make marketing measurable. Instead, privacy changes, signal loss, and walled gardens have made it harder than ever to know what's actually driving results. In this episode of Signal &#38; Noise, Brett House and Rio Longacre sit down with Brian Quinn, President &#38; GM of AppsFlyer, to explore the future of attribution, fraud, clean rooms, AI, and why the industry's most trusted metrics may deserve a second look.]]></description><link>https://www.signalandnoise.ai/post/can-we-still-trust-attribution-brian-quinn-on-appsflyer-privacy-and-measurement</link><guid isPermaLink="false">6a4fae225c421b8202171050</guid><category><![CDATA[podcasts]]></category><pubDate>Thu, 09 Jul 2026 14:25:50 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/fc82ae_e11bedca2e9e49fe842a6789f30fa2fe~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Brett House</dc:creator></item><item><title><![CDATA[Agentic Trading Has Already Started. We Just Don’t Know How Big It Gets.]]></title><description><![CDATA[Agentic trading is no longer a future concept—it has already begun. As AI agents start negotiating media transactions directly, the real question isn't whether RTB disappears, but how much of advertising shifts to a new hybrid model. What happens to DSPs, SSPs, agencies, and publishers when machines can negotiate outcomes? A look at the economics, incentives, and future of programmatic advertising.]]></description><link>https://www.signalandnoise.ai/post/agentic-trading-has-already-started-we-just-don-t-know-how-big-it-gets</link><guid isPermaLink="false">6a2f239a00dbe48b1c7a3922</guid><category><![CDATA[articles]]></category><category><![CDATA[Executive Voices]]></category><pubDate>Wed, 08 Jul 2026 20:07:49 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/868b7c_ff03d1b954e6448186e4691781a883ab~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Rio Longacre</dc:creator></item><item><title><![CDATA[The Anti-Tech Era? AI Regulation, Data Centers, and America's Growing Governance Clash]]></title><description><![CDATA[Colorado has become ground zero in the debate over how to regulate AI without slowing innovation. In this episode of Signal &#38; Noise, Brett House and Rio Longacre sit down with Srinivas "Chinnu" Parinandi of the University of Colorado Boulder to explore AI regulation, privacy laws, technology policy, and data centers. The conversation examines how today's policy decisions could shape America's competitiveness, innovation, and the future of AI.]]></description><link>https://www.signalandnoise.ai/post/the-anti-tech-era-ai-regulation-data-centers-and-america-s-growing-governance-clash</link><guid isPermaLink="false">6a26f0da4f1a8811695169b2</guid><category><![CDATA[podcasts]]></category><pubDate>Mon, 06 Jul 2026 13:23:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/fc82ae_07fbfaa85ba2407e8a71bac924771ef9~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Brett House</dc:creator></item><item><title><![CDATA[Justin Kramm: Finding Your Tribe by Finding Your Authentic Voice]]></title><description><![CDATA[What happens when being yourself becomes your biggest competitive advantage? In his first solo Signal &#38; Noise episode, Krish Raja sits down with Justin Kramm, Founder &#38; Creative Director of Shit Show Creative, for a conversation that blends humor with genuine insight. They explore authenticity, creativity, AI, LinkedIn, Cannes Lions, and why embracing your unique voice can open doors, build community, and create opportunities no polished corporate persona ever could.]]></description><link>https://www.signalandnoise.ai/post/justin-kramm-finding-your-tribe-by-finding-your-authentic-voice</link><guid isPermaLink="false">6a4541e29139bd7595ff0679</guid><category><![CDATA[podcasts]]></category><pubDate>Thu, 02 Jul 2026 17:21:29 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/fc82ae_0aecd171599f47749c8354cb7b9880bd~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Brett House</dc:creator></item><item><title><![CDATA[Cannes Lions 2026 | Day 4 With Rio Longacre, Krish Raja &#38; Brett House]]></title><description><![CDATA[Day 4 closes out Signal &#38; Noise’s first Cannes Lions with conversations that capture where marketing is headed next. From AI agents and ad fraud to transparency, identity, enterprise transformation, and publisher innovation, Rio Longacre, Brett House, and Krish Raja speak with leaders from Dstillery, CHEQ, Stagwell Marketing Cloud, Chili Piper, Credera, and more to wrap up an unforgettable week at Cannes Lions 2026.]]></description><link>https://www.signalandnoise.ai/post/cannes-lions-2026-day-4-with-rio-longacre-krish-raja-brett-house</link><guid isPermaLink="false">6a427e17c19ca7d97f2b3b02</guid><category><![CDATA[podcasts]]></category><pubDate>Mon, 29 Jun 2026 14:24:50 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/fc82ae_57ae26f3319344d8a49419296f4856ce~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Brett House</dc:creator></item><item><title><![CDATA[Signal &#38; Noise at Cannes Lions 2026 – Day 3 Compilation With Rio Longacre, Brett House &#38; Krish Raja ]]></title><description><![CDATA[Day 3 at Cannes Lions 2026 brought some of the week's most insightful conversations from Hearst House. Signal &#38; Noise sat down with leaders from Experian, Klarna, Zeta Global, Hearst, ID5, Real Chemistry, Omnicom Media Group Health, and MediaRadar to explore AI deployment, identity, healthcare innovation, measurement, and why trusted data and premium content are becoming more valuable as the industry moves from AI experimentation to real-world execution.]]></description><link>https://www.signalandnoise.ai/post/signal-noise-at-cannes-lions-2026-day-3-compilation-with-rio-longacre-brett-house-krish-raja</link><guid isPermaLink="false">6a3e9cf3a79d1da57f72ef24</guid><category><![CDATA[podcasts]]></category><pubDate>Sat, 27 Jun 2026 03:48:01 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/fc82ae_6e894209e9c64532bba1f597fa5b037b~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Brett House</dc:creator></item><item><title><![CDATA[Go Where You Know. But Learn to Earn It.]]></title><description><![CDATA[A family vacation in the Dominican Republic becomes a reflection on technology, careers, and the hidden cost of familiarity. Mike Vicenzino explores why our favorite tools, habits, and workflows shouldn’t simply be inherited—they should continually earn their place. In a world changing faster than ever, comfort may be a floor, but it should never become a ceiling.]]></description><link>https://www.signalandnoise.ai/post/go-where-you-know-but-learn-to-earn-it</link><guid isPermaLink="false">6a3ea70b740673c6835911fd</guid><category><![CDATA[articles]]></category><category><![CDATA[Executive Voices]]></category><pubDate>Fri, 26 Jun 2026 17:26:51 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/868b7c_5f6d9396a3874c56b4ca67bc17eea2a1~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Michael Vicenzino</dc:creator></item><item><title><![CDATA[Cannes-Lions 2026 | Days 1 &#38; 2: Agentic Media, AI-Native Agencies, Self-Service TV, and the Reinvention of Creativity]]></title><description><![CDATA[Signal &#38; Noise is live from Cannes Lions 2026 with Rio Longacre, Krish Raja, and Brett House. Recorded at Hearst House, this special compilation features conversations with leaders across media, advertising, and marketing on the biggest trends shaping the industry—from agency transformation and premium TV to creativity, measurement, healthcare marketing, and the future of brand building.]]></description><link>https://www.signalandnoise.ai/post/cannes-lions-2026-days-1-2-agentic-media-ai-native-agencies-self-service-tv-and-the-reinvent</link><guid isPermaLink="false">6a3cd5a2503b1df1345635fc</guid><category><![CDATA[podcasts]]></category><pubDate>Thu, 25 Jun 2026 14:46:16 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/fc82ae_b70e13117458440d8c56475f6959d828~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Brett House</dc:creator></item><item><title><![CDATA[Signal Break: Tejas Manohar, Co-CEO of HighTouch Talks LiveRamp Data Purchase Proposition (from Publicis)]]></title><description><![CDATA[For weeks, reports suggested Publicis was exploring a relationship with Hightouch following its acquisition of LiveRamp. In this special Signal &#38; Noise Signal Break, Hightouch CEO Tejas Manohar publicly confirms those discussions for the first time. Brett House, Rio Longacre, and Tejas explore what it could mean for identity, composable CDPs, AI, activation, and the future of marketing infrastructure.]]></description><link>https://www.signalandnoise.ai/post/signal-break-tejas-manohar-co-ceo-of-hightouch-talks-liveramp-data-purchase-proposition-from-publ</link><guid isPermaLink="false">6a348ad8356410a3b5a2a247</guid><category><![CDATA[podcasts]]></category><pubDate>Fri, 19 Jun 2026 13:52:12 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/fc82ae_6e79f129b925448ea80e82907c8cd35a~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Brett House</dc:creator></item></channel></rss>